Glasswing Portfolio Company Allure Security Secures $10M in Series A Funding

As an investor in AI enterprise frontier technology, having investment themes that direct us to valuable opportunities ahead of the mass market is paramount. Allure Security is one example of a company where we had early conviction and have actively helped grow into the successful business that it has become. Today, we are thrilled to share the news that Allure Security has closed its $10M Series A funding round, led by new investor Curql.

In a world where cyber threats continue to evolve and pose significant risks to businesses, Allure Security shines as a pioneer in online brand protection-as-a-service. What sets them apart is their unique approach, a fusion of AI-powered detection and a multi-faceted response strategy, which distinguishes them from conventional methods of combating online scams. As Allure Security’s first institutional and lead investor to commercialize their technology, we are proud to have played a foundational role in their success. 

Today’s funding news marks a significant milestone for Allure Security and highlights the burgeoning need for online brand protection. Online brand impersonation scams are a significant cause for concern, with cybercriminals growing more sophisticated in their methods. Allure Security’s exclusive data set reveals a 43 percent increase in the frequency of these scams, underscoring the pressing need for proactive solutions to protect brands and consumers. Allure Security has been on a rapid growth trajectory with its innovative AI-based solution to find and take down deepfakes of brands’ websites and social media accounts, including those accounts of executives. The company has over 100 customers, many of whom are in financial services, including over 30 credit unions.

Allure Security leverages machine learning, computer vision, and generative AI to analyze millions of digital assets daily, identifying potential threats with unparalleled accuracy and efficiency. This level of automation streamlines the detection process and enables Allure Security to stay ahead of emerging threats, stopping scams before they can wreak havoc. Their proactive stance mitigates the impact of scams and aids in rebuilding trust and upholding the reputation of brands in the eyes of consumers.

We are proud to support Allure Security’s strong leadership and strategic vision. The decision to use the funding to expand its research and development team, enhance its go-to-market function, and solidify its position as a market leader demonstrates a clear commitment to its long-term growth and success.

We are excited to partner with fellow investors Curql, Datatec Founder and CEO Jens Montanana, Zetta Venture Partners, Gutbrain Ventures, and PBJ Capital. 

Congratulations to Allure Security and its entire team on its Series A and ongoing success in shaping the future of online brand protection and delivering value to stakeholders across industries.

Read Allure Security CEO Josh Shaul’s blog here and Allure Security’s funding news announcement here.