Welcome to the future of marketing – why Glasswing invested in Zylotech

By Rudina Seseri, Founder and Managing Partner, Glasswing Ventures

For years now, enterprises have understood that a data-driven approach can produce increased customer engagement and revenue. But making this a reality has proven more than challenging. Customer data is scattered across enterprise systems, and siloed by departments and different teams. There is also a vast amount of rich customer data that’s trapped in third party platforms. Consuming all of this data continuously to deliver personalized customer experiences presents dilemmas for people, but it’s a problem that an AI-enabled platform can solve – automatically aggregating and analyzing all first and third-party data and providing actionable recommendations that marketers can readily use to drive revenue.

In 2017, Zylotech launched its AI-driven customer intelligence platform to do just this. When I met the Zylotech Founders Abhi and Iqbal, and their rockstar team shortly after their launch, I was impressed by their vision of an enterprise “marketing brain.” The team understood that the future of customer relationships is natively intelligent, and their deep expertise across customer analytics, machine learning and engineering was impressive and essential in enabling Zylotech to deliver a self-learning Customer Data Platform (CDP).

After having gotten to know the Zylotech team for over a year and seeing their strength of execution, today, I am proud to announce that Glasswing Ventures has led Zylotech’s Seed investment round. We are excited to help the team build on their early successes with some of the largest tech companies in the world, and scale the adoption of their unique AI-enabled customer intelligence platform across companies and verticals.

We are no longer just in an era of data-driven marketing. From now on, customer relationships must be intelligence-driven. Zylotech is making this a reality today, and we couldn’t be more excited to help make their vision a reality.

To learn more about our newest portfolio member please read today’s announcement:
Zylotech Secures $5.5M to Accelerate AI-Marketing, Customer Data Platform Technology

To read Abhi’s blog post, click here